“I first met Mervyn Lyn when he was VP at Sony Music Entertainment UK for Strategic Partnership. It was very clear even in those early meetings that he understood the key factors to making music and brand partnerships successful. When Mervyn launched the new company Strategic Partnership Solutions, MasterCard were interested to understand the unique selling proposition that the company had to offer. Since the first project with SPS, MasterCard, MasterCard Advertising Agencies and business colleagues have worked closely as a team and SPS have been a key partner to our music projects and success to date. I highly recommend Strategic Partnership Solutions for innovative, commercially savvy and stress-free ideas, strategy, and end to end delivery.”

Shaun Springer – Head of Brand and Sponsorship. Mastercard


“Strategic Partnership Solutions has been absolutely critical to our business over the past few years and has totally revolutionised how we market our brand within the UK market, especially with the arena of music. They have delivered time and time again for us, often delivering way above our expectations. In Mervyn Lyn what you get is the real thing. Someone who has the most incredible personal contacts, can go directly to right decision maker, cut through all of the red tape to deliver against even the most difficult brief. His honesty, openness, loyalty and most importantly ability to exceed expectation to deliver against the brief is what sets him apart from other competing agencies and individuals.

Mervyn Lyn has now worked with us on many activations, some small and some huge. He is the perfect individual to represent our brand and always delivers the full package. We cannot recommend him and his company highly enough…”

Marcus Braybrook, Marketing Director. Raymond Weil

“Mervyn is an inspiration to work with. He has an exceptional ability to deliver, and maintain, a clear strategic vision which results in very successful branded entertainment solutions”

Ann-Margret Kearney – Activations Director. Nokia

Here are some words that only go some way to describing some of the plethora of Mr Lyn's attributes. 

Mervyn is...a creative entrepreneur; a serial networker; a persuasive influencer; an inspirational colleague; a respected man-manager; a savvy executive; a straight-talker; a deal maker; a deal closer; a proper player and on top of all that a top football team supporter. He is a pleasure to work for, alongside and around. I hope continue to do so for many a year.

Jonathan Davies - Director Online, Pearson International