After thirty two years in the business of music and a great deal of time at the major labels, Mervyn Lyn set out to start a new and compelling venture, his own agency, Strategic Partnership Solutions. The aim of the agency is to use his extensive “black book of contacts” from across a wide field of industries to deliver on an extraordinary need for partnerships for entertainment clients, brands and sport.

“Mervyn is an artist-man through and through. I worked with him for many years at BMG and Sony BMG and I always marvelled at his uncanny ability to get along with artists of all kinds. They clearly trust him and respect his judgement. Mervyn is also a very experienced and a creative marketing man, with an eye for the unexpected. Latterly he has used this talent to fuse together the interests of entertainment and brands and it is no surprise that he has done so to great effect" (Clive Rich CEO Rich Futures & Lawbite)