Mervyn Lyn - Partner
A career spanning thirty two years and one full of passion and soul.

From DJ to label manager for Virgin Records, BMG and Motown International, a VP of Global Marketing and  Strategic partnerships for Sony Music to Founder and Owner of Strategic Partnership Solutions.

Sound understanding of the entertainment industry and with the style, knowledge and influence to work with some  of the biggest artistes on the planet including Whitney, George Michael, Beyonce and Justin Timberlake.

He has a vested interested in what is right and is on the board of trustees for Arms Around The Child charity, Board  Advisor of WMA, Music Ambassador for The Midi Music Company and a member of The BPI’s Diversity Council.

“Mervyn is an artist-man through and through. I worked with him for many years at BMG and Sony BMG and I always marvelled at his uncanny ability to get along with artists of all kinds. They clearly trust him and respect his judgement. Mervyn is also a very experienced and a creative marketing man, with an eye for the unexpected. Latterly he has used this talent to fuse together the interests of entertainment and brands and it is no surprise that he has done so to great effect" (Clive Rich CEO Rich Futures & Lawbite)

Shaun Springer - Partner
A career spanning 20-years leading successful brand strategy, commercial strategic partnerships for Global Blue Chip  Companies including Sainsburys, SKY, and most recently as Head of Brand, Sponsorship and Global Entertainment for  MasterCard.

His key to success has been through defining and understanding consumer insights across both B2B & B2C categories  and developing winning strategic plans and partnerships to deliver business results, revenue and ROI.

A key highlight has been the leadership and evolving the winning brand of Priceless for MasterCard, delivering over
fifty strategic partnerships that delivered significantly growth of business and revenue.