Labrinth Pre-Brit Awards: Sponsored by Raymond Weil

Strategic Partnership Solutions gets decision makers in front of those who pull the strings. By cutting out the clutter and enabling brands to get right to the source, we aim to ensure the collaboration process is a stroll in the park. Understanding objectives and introducing key stake holders enables us to forge long and meaningful relationships that often go beyond a specific one-off brief. The relationship with Labrinth and Raymond Weil was a result of him participating in a previous brief for Raymond’s ‘Home House Live’


We were tasked to create compelling content for Raymond Weil for their Home House Live partnership. The brief was to enable new and upcoming bands to get support and amplification through ES Live, while giving affluent young members of Home House the opportunity to be ahead of the curve. This was in an environment far removed from beer stained carpets and recycled plastic pint glasses. Each artist was presented with a stylish Raymond Weil timepiece and was also featured in The Evening Standard’s on-line platform ES Live.


Another relationship we forged was with Raymond Weil’ s media partner, Harpers Bazaar and the artist Bluey Robinson. Bluey had single handedly created a massive on-line following. The clients wanted to stimulate and engage consumers and get them to share the content. Again this relationship is an on-going one that has successfully gone way beyond these activations.


Held on 27th May 2011, on the eve of the UEFA Champions League Final, the debate offered an opportunity for guests to discuss the finer points of football and unique moments from the UEFA Champions League. The motion for the evening was “Which league has made the greatest contribution to the European Cup and the UEFA Champions League?”

Lucky guests enjoyed a Champagne reception at BAFTA in London’s West End. The panel of guest speakers included Marcel Desailly, Dietmar Hamann, Jimmy Floyd Hasselbaink, Steven McManaman and Stan Collymore and it was a superb evening.